Just as journeys unfold in a constant ebb and flow, the essence of "Never Not Ready" as a philosophy goes beyond readiness at a single destination; it becomes a perpetual narrative. And what better ally to accompany you on the journey than the SanDisk Extreme Pro Portable SSD, always ready to capture every moment.
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ART DIRECTION
2023
In a world-first, Crypto.com created a collection of NFTs generated by the speed and sound of the F1 Miami Grand Prix. These NFTs are one-of-a-kind visual expressions capturing the kinetic energy released by each of the 57 laps. With these, fans can own a unique piece of motorsport history.
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ART DIRECTION
ART DIRECTION
2022
The content series by Western Digital showcases a range of emerging tech and creative talent, aligning with Western Digital’s guiding principle: Create What's Next.
CREATIVE DIRECTION
DESIGN
DESIGN
2023
Individuality served as a natural extension of Metros' Rule Your Day tagline. Through a collaboration with Voyager, we aimed to embody this sentiment by featuring exceptionally talented, remarkable, cool, badass, and creative individuals.
ART DIRECTION
2021
Huper is a creative studio inspired by the game of basketball. Every piece is a unique tribute to the game. Whether it be a fundamental lesson that you can carry over to life or a historic reminder about some of the greats the game has ever seen.
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ART DIRECTION
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2021-PRESENT
To tell the tale of how Mariah Carey came up with one of the most iconic Christmas songs in modern history involved a meticulous exploration into the song's inception, cultural impact, and Mariah's artistic process.
ART DIRECTION
2019
Gloveworx is a state-of-the-art boxing studio and athletic performance facility that combines boxing training with strength and conditioning in an enthusiastic team environment. The task was to design and develop a look and feel that had the grit of a boxing gym and the lure of a luxury fitness club.
ART DIRECTION
DESIGN
DESIGN
2016
Vizio and Apple have partnered up to bring you the smartest TV yet. With the integration of Apple AirPlay 2 and HomeKit, your day can run just a bit smoother.
ART DIRECTION
2018
Adventure invites us to embrace the rugged terrain and navigate the uncharted with a spirit of curiosity. Off the beaten paths, nature reveals its raw beauty, and the unpredictable landscape becomes a canvas for exploration.
ART DIRECTION
2018
This was some pitch work in collaboration with an industrial designer named Jim Tirone. Nothing came of it in the end, but it was still really fun to just freely make things that necessarily didn’t exist.
DESIGN
2015
Drybar is a chain of blowout salons with over 100 locations. As a member of the small creative team, I played a role in laying the foundation for Drybar while on their trajectory to internaional recognition.
DESIGN
2012
Off the back of the new tagline written by M&C Saatchi, "Our Casa is your Casa", we doubled down with some brand awareness using OOH, collateral, and wild postings for Casamigos. Soon after it gained widespread recognition and eventually sold for $1 billion in 2017.
And no I didn’t get to meet George Clooney.
And no I didn’t get to meet George Clooney.
ART DIRECTION
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DESIGN
2017
Odwalla aimed to create bite-sized content to boost the promotion of their new Zero Sugar smoothies. Employing vibrant visual elements, our objective was to vividly depict the anticipated flavors that accompany the experience of sipping on these sugar free smoothies.
ART DIRECTION
DESIGN
DESIGN
2018
Working with the San Diego Zoo and Safari Park has undeniably been the most rewarding client experience in my career. Whether it was the briefs or the interactions with the clients, the guiding principle was consistently focused on ensuring that every aspect felt like the most enjoyable experience for our customers.
ART DIRECTION
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DESIGN
2017-2020
By enabling individuals to lay claim to their financial journey, Intuit transforms the often daunting landscape of money management into an accessible and empowering experience.
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DESIGN
2020
This campaign embodies the spirit of anticipation, urging us to consider our mental, emotional, and physical preparedness for the diverse experiences that unfold throughout our lives. The question "Are you ready?" echoes as a universal inquiry that transcends various aspects of life.
ART DIRECTION
2019
Embracing a flexible career means having the autonomy to tailor one's schedule, accommodating diverse life pursuits, whether it's spending quality time with loved ones, pursuing personal hobbies, or exploring new adventures.
ART DIRECTION
DESIGN
DESIGN
2019
XinLin stands as a collaborative American-Chinese film and production company led by Donald Tang and Tang Media Partners. The animated logo vividly embodies the convergence of two distinct cultures, reflecting the dynamic and creative ethos that defines it.
ART DIRECTION
DESIGN
DESIGN
2018