Tequila on the rocks?

Off the back of the new tagline written by M&C Saatchi, "Our Casa is your Casa", we doubled down with some brand awareness using OOH, collateral, and wild postings for Casamigos. Soon after it gained widespread recognition and eventually sold for $1 billion in 2017. 

And no I didn’t get to meet George Clooney.
CASAMIGOS OOH/WILD POSTINGS
DESIGN